2020 Research

Open the dashboard, pick your audience, and start learning from real interactions. Begin by setting clear objectives—what decisions will this research unlock? Create tasks that mirror real behavior, then map expected paths using journey templates. Add screeners and quotas, choose recruiting from your panel or ours, and set consent and privacy rules. Launch on a live site or a test build, and keep everything organized with tags, notes, and observers so your team can follow along in real time.

Design teams can plug in a clickable prototype and validate flows before engineering starts. Link screens, define success criteria, and choose between moderated interviews for depth or self-serve sessions for speed. Use timers, task completion prompts, and follow-up questions to capture both performance and sentiment. Record think-aloud feedback, mark critical moments with timestamps, and compare variants to see which version removes friction. Iterate fast—update a screen, relaunch tasks, and confirm the fix without waiting for a development cycle.

When you need volume, switch to unmoderated studies across web and mobile. Heatmaps reveal high-interest zones and dead clicks; scroll maps show where attention drops; session recordings capture taps, swipes, and hesitations. Run device- and OS-specific tests to uncover mobile-only issues like hit-target errors or gesture conflicts. Define cohorts, schedule batches, and watch metrics populate as results stream in. Filter by task outcome, dwell time, or path taken to find patterns quickly, then export raw logs for deeper analysis if needed. more